HappyWilderness is a design family.

What we do.

Brand Architecture
Brand Archetype Strategy
Competitive Analysis
Trend Analysis
Brand Experience
Brand Purpose
Personas

Logo Design
Color Systems
Typography
Graphic Language
Photography (Product + Lifestyle)
Iconography & Illustration
Identity System Goverance

New Product Development

Supplier Management
Ingredient Strategy
Formulation Advisory
Incremental Innovation
Transformational Innovation

Packaging

Concept
Structure / Industrial Design
Spec
Brand
Prototyping

Marketing

Digital Marketing
Social Media
Newsletter Campaigns
Email Marketing
Content Design
Event Design
Retail Design
Brand Launch

Brand Voice

Messaging Framework
Tagline + Elevator Pitch
Copywriting Guidelines
Brand Lexicon

Art Direction

Creative Direction
Look + Feel Systems
Photography + Film Direction
Mood Boards + Visual Territories
Design Language Development
Art Buying + Talent Partnerships
Campaign Systems & Templates

Naming

Brand
Sub-brand
Product
Platform

Design Systems

Brand Guidelines
Templates
Brand Training + Activation
Digital Application
Packaging Systems
Environment + Signage

Experience the work.

Biography Brand Voice

Copenhagen, 2022

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Biography Marketing

New York, 2021—25

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Biography Packaging: Hand & Body

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Natuary Packaging

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Biography Packaging 1.0

The original packaging for the 2021 brand launch. Packaging included primary and secondary for face oils—glass and paperboard.

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Biography Visual Identity

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